Bumpa App Guide - Business Analytics
What you'll learn: In this guide, you'll learn the importance of recording data and getting analytics for your business, and how you can use the Bumpa app to gather data for your business easily, compare data and performance over a period of time, and export data for more use for your business.
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Outline
Introduction
To put it simply, growing a business means studying what’s working and what’s not, knowing where you’re making mistakes and need to improve on, and where your business is strong and you can double down on. And that’s why you need analytics for your business.
Business analytics is a powerful tool that uses data to help businesses understand business performance and make informed decisions. A simple example is understanding the months you’ve sold the most in a year, or what products you’ve sold the most. Data is important for the growth of a business and no matter what stage you are at in your business, tracking everything is crucial.
The Bumpa app makes it easy to get detailed analytics of your business performance, from products and customers to sales and expenses. In this guide, we’ll break down how you can get the analytics for your business and understand its performance right from your Bumpa app.
Before we delve into that, here are some simple business data that should matter to you as a business owner!
Sales Revenue: This provides a clear picture of your business’s financial performance and growth.
Expenses: This helps in controlling costs and ensuring profitability.
Inventory levels: This ensures optimal stock management and avoids overstocking or stockouts.
Cash Flow: Managing cash flow effectively is necessary for day-to-day operations and business sustainability.
Website Traffic and Conversion Rates: Monitoring website traffic and conversion rates provides insights into online marketing effectiveness.
Importance of Recording Data and Getting Analytics for Your Business
Another important thing to know is why you need to record your data. Besides giving you accurate analytics for your business, here are other reasons why data and analytics are such crucial things for any business, whether you’re just starting out or have already been at it for a while.
Informed Decision-Making: Data-driven insights enable informed decision-making, leading to more strategic and effective business choices.
Performance Evaluation: Recording data and analysing analytics allows for the evaluation of key performance metrics, aiding in assessing the success of various business strategies.
Identifying Trends: Analytics help in identifying trends and patterns, providing valuable insights into market changes and consumer behavior.
Optimising Operations: Data recording and analytics can highlight operational inefficiencies and areas for improvement, enhancing overall business performance.
Customer Insights: By analysing data, businesses can gain valuable customer insights, leading to more personalised marketing strategies and improved customer experiences.
Predictive Analysis: Utilising analytics enables businesses to make forecasts and predictions, allowing proactive planning and risk management.
Competitive Advantage: Leveraging data analytics gives businesses a competitive edge by identifying opportunities for innovation and staying ahead of industry trends.
Financial Management: Recording financial data and utilising analytics helps in tracking financial performance, optimising budget allocation, and improving overall financial health.
And now, let’s get into it.
Business Analytics Page - Overview of Your Business
Your business analytics page is where you view all the analytics that have to do with your business. On this page, you can find all the data on sales, products, customers, campaigns and settlements.
Sales Analytics
To track and compare sales data on the Bumpa dashboard:
1. Navigate to https://app.getbumpa.com/dashboard. Click on "Dashboard".
2. Click on “Analytics”.
3. Click on "Sales". On the sales dashboard, you will be able to view and compare "Total Sales", "Shipping Spend", "Net Profit", “Expenses”, “Gross Profit”, “Offline Sales”, "Discount Given", "Online Sales", "Sales By Channel" and "Online Store Visits" data weekly, monthly, quarterly and yearly.
Note: You can use the date picker to select the date you want to via and apply.
And that’s how you can see data on your sales and how you’re performing!
Products Analytics
On the Product analytics page, you can track “Total Sales”, “Shipping Spend”, “Net Profit”, “Expenses”, “Gross Profit”, “Offline Sales”, “Discount Given”, “Online Sales”, “Sales By Channel” and “Online Store Visits”.
1. Navigate to https://app.getbumpa.com/dashboard. Click on "Dashboard"
2. Click on "Analytics"
3. Click on "Products"
4. Select the period you would like to view and click on “Apply”.
And you're done!
Campaigns Analytics
To see analytics on your campaigns:
1. Navigate to https://app.getbumpa.com/ and click on "Dashboard”.
2. Click on "Analytics" and navigate to “Campaigns”.
3. Select dates, to compare and view your campaign data.
4. Once you are done selecting and applying your preferred date. Click “Compare” and wait a few seconds to view the data.
Exporting Data
Customers can export two data sets on Bumpa: Customer and Product data. Here is how to how to go about exporting your data:
Customer data
1. Navigate to https://app.getbumpa.com/dashboard
2. Click on "Customers".
3. Click on "Export CSV".
4. Click "Yes, Download".
5. Click "View Customer CSV".
And that’s it!
Product data
To export your products list as a CSV file from your Bumpa dashboard:
1. Navigate to https://app.getbumpa.com/dashboard
2. Click on "Dashboard"
3. Click on "Products".
4. Click on "Export CSV"
5. Click on "Yes, Download".
6. Click on "View Product CSV".
And that’s it!
Conclusion
Understanding the importance of business analytics and how it impacts the decisions you make for your business is one thing. Having an easy way to get this data and access it anywhere, anytime, is another.
The Bumpa app creates this ease for business owners and as a user, you never have to worry about losing your data or bother with the manual process of recording your business information anymore. From understanding what you sell to how your customers buy, the Bumpa app provides detailed information that you can understand in one glance.
